"Social Media Marketing provides attorneys and law firms an equalizer that demonstrates subject matter expertise to compete head to head with larger firms.”
 
 

"There are many benefits to social media engagement if used and managed properly. It is time for lawyers to get on board and not be left behind. Just think -- it took lawyers until 1978 to ethically be permitted to advertise.
Consider pursuing continuing education within your area of expertise. Professional skills enhancement, particularly formal certification and continuing education, can expand your career prospects now and for many years to come."
 
 

"One must learn by doing the thing; for though you think you know it, you have no certainty, until you try."

- Sophocles
 
"The need to continually take steps to expand your knowledge base is imperative today. In fact, at most firm professionals are expected to take the initiative in pursuing ongoing educational opportunities."
 
 
 
Click here for a sample of the Certified Social Media program!
 

 


Certified Social Media for Attorneys and Law Firms

Social media is the fastest growing and most influential sector of the Internet.

If you are a thought leader in your law firm, consider the benefits of adopting a social media policy and then providing in-house training for the associates, partners and administrative staff.

How can a law firm cut through all the clutter on the internet and get real results quickly from social media?

How can legal marketing professionals take advantage of this
explosion that has opportunity written all over it?

The answer to these questions is:

Participating in Social Media Marketing for Attorneys and Law Firms

Are you a legal marketing expert now and want to add that Social Media Marketing component to your portfolio?

Then this program is for you. (Note: it is not for everyone)

Social Media Marketing for
Attorneys and Law Firms

There are many benefits to social media engagement if used and managed properly. It is time for lawyers to get on board and not be left behind. Just think -- it took lawyers until 1978 to ethically be permitted to advertise.

Don’t repeat the same mistakes and wait as long
for this new marketing platform.

It is predicted that:

• Law firms will gradually become less skeptical of blogs, and blogging will catch on among more and more attorneys

• In light of the state of the economy and fears about a "recession," law firm marketing directors and marketing committees will increasingly turn to social media and new media

• An increasing number of lawyers will start to view Facebook not solely as a social tool, but also as a business tool

The next program will be starting soon. To ensure your spot for our next session fill in this form to be the first to be notified.

If you would like to leverage your passion, knowledge and desire to market your firm then you are ready for this program.

This program is not for everyone.

If you do not have that passion or desire to make social media marketing one of your firm’s areas of expertise then this program is not for you. It represents a special group of passionate and professional marketers. Are you ready?

The CSM for Attorneys and Law Firms Program is an intensive 12 week program designed to provide marketers, attorneys and law firms with the knowledge and marketing savvy to add to their marketing. This program builds on the skills you may already have and takes you to the next level by teaching you proven techniques to help you become a superb social media marketer and social media marketing participant and enthusiast.

As a part of this educational process you as a participant will be required to develop a plan of attack for your business. This includes writing and implementing your own marketing plan, developing marketing partners and applying the Social Media Marketing fundamentals learned to your own situations for your own firms.

Expanding your brand and identity will ultimately generate leads for cases directly from individuals or target client you are looking for or it will help you create a network of attorneys to promote and generate partnerships with. Social Media Marketing makes this happen!

 

REGISTRATION IS NOW OPEN!
Seats are limited but they are currently available. Sign up below!

Click here for a sample of the Certified Social Media program!

________________________________________

Course Outline:

Module One – Laying the Groundwork For Social Media Marketing Consulting

Week 1: Getting Started in Social Media Marketing

Week 2: Online Marketing in a Web 2.0 World

Week 3: Social Media Marketing Examples - Attorneys

Week 4: Being a Thought Leader in Social Media Marketing

________________________________________


Module Two – Understanding the Components of Social Media Marketing

Week 5: Blogging

Week 6: Social Networking – Linked In

Week 7: Twitter

Week 8: Facebook

________________________________________


Module Three – Developing Strategies, Planning and Packaging Your Offering

Week 9: Branding

Week 10: A Total Integrated Book Marketing Approach

Week 11: Social Media Marketing Review – Other Topics

Week 12: What's Next in Social Media Marketing – Hot Trends

________________________________________

Overload is the norm for busy attorneys today. Lawyers and marketers rarely feel they have enough hours in the day to both meet and respond to all client needs while at the same time, stay abreast of potential new business opportunities. Social Media Marketing may be just what you are looking for.

Social Media Marketing will help in positioning yourself and your firm as a thought leader or a leading expert in the field of your practice.

Our Intensive Certified Social Media Marketing for Attorneys
and Law Firms 12 Week Training Program will:

    • Provide you the knowledge to assist and use social media marketing with client relationships and engagement.
    • Provide the information related to offering the real value of interactions with passionate people that represent a brand or firm identity.

The media world is changing and so should your response.

Here are just a few of the hundreds of things you will learn in this certification process:

• The art of building conversations

• How to grow communities online

• Customized campaign development because no single solution fits every firm’s need

• Having direct conversations with clients and potential clients online

• Helping firms understand and ultimately use social media tools and technology

• Helping firms change culture to experience a mindset shift and how technology and social media can facilitate that shift

• Web participation

“Social Media Marketing provides attorneys and law firms an equalizer that demonstrates subject matter expertise to compete head to head with larger firms.”

• Building better relationships with a community

• Turning clients into fans which drive repeat business and referrals

• The Introduction of brands, branding and firm identity

• The importance of increased loyalty

• Bringing the one thing that’s interesting about a brand or firm identity to life through social media marketing

• The in’s and out’s of humanizing a brand and a firm’s identity

• Making social media a part of an integrated marketing campaign

• How to be in the “conversation” with social media marketing

• Helping attorneys and law firms understand how social media marketing is more cost effective than other types of marketing especially when budgets are getting cut

• Why it might be worth considering outsourcing social media marketing to a specialist, expert, consultant or coach

• How to effectively connect firm identity and attorney expertise to clients

• How to get people talking about a firm or it’s attorneys

Our Intensive Certified Social Media Marketing for Attorneys and Law Firms 12 Week Certification Program includes:

12 One Hour High-Impact Interactive Tele-classes

An intensive, content-rich training manual

Links and Resources worth thousands

A Web-based Interactive Discussion Forum

All Classes Are Recorded And are available for your review shortly after each session.

All sessions are focused to help you learn and implement
the principles of Social Media Marketing.

“Online markets…networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter and more demanding of qualities missing from most business organizations.”

-The Cluetrain Manifesto, Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Perseus Books © 2000

Social Media Marketing is an effective way to grow an organization’s presence while having direct conversations with clients and prospects, online. Knowing how to leverage social media into an online marketing strategy is becoming more and more a vital piece to a successful law firm and a thriving organization.

Ten-plus years ago, Web sites were another entry point to law firms (the other entry points being front doors and telephone numbers). Today, you can have exponentially more entry points -- including your professional profiles on sites such as LinkedIn, Twitter and Facebook -- if you invest just a little time, effort, education and a little strategy.

The job of the Social Media Marketing marketer whether for an individual attorney or the total firm, entails using online social media tools available to spread the word much like PR does for traditional media to pick up steam for the brands and identity they represent. This educational program will provide those tools.

The Certified Social Media Program will be taught in a group teleclass format.

Each session will incorporate a combination of rich content and interactivity designed to help you sharpen your skills and fully integrate the theory and practice of Social Media Marketing.

(For the next session)
Classes Meet Every Tuesday for 12 Weeks from 7-8pm EST*

*Time is subject to change once a survey of a full class is done

1. To Register- full payment

($1495.00)

(Get in Now! This is special offer pricing for a limited time only - the next session price is $1995.00)

2. To Register for Payment Plan

(3 payments of $549.00)

Your credit card statement will show that your payment was processed by Market For Profits, an Al Lautenslager company.

email al@certifiedsocialmedia.com with questions or for more information.

al @ certifiedsocialmedia.com
@certifiedsoc
@GMarketingGuy

*If you find it impossible to attend the scheduled group meetings, we have limited openings for Individual Certification training with Al Lautenslager scheduled by appointment

 

 

Social Media Marketing for Authors and Writers

Learn Social Media Marketing Training, Coaching

 

"Pursuing continuing education demonstrates that you have a true commitment to your profession."
 
 
 
 
 
 
 
 
 

"Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young."

- Henry Ford
 
 
 
 

 
 
 
 
 
 

"Social Media Marketing will help in positioning yourself and your firm as a thought leader or a leading expert in the field of your practice."
 
 
 
 
 
The leaders, coaches, collaborators and guests of Certified Social Media are recognized as some of the best in the world because they live in full integrity – walking their talk every step of the way because they know how to recognize great potential and continuously clear away any limitations or obstacles prevent the realization of that potential. They do this all in the spirit of helping clients transform their lives, revive and flourish in their careers, and help organizations skyrocket to the top of the pack.