Certified Social Media for Authors and Writers
Social media is the fastest growing and
most influential sector of the Internet.
How can an author or writer cut through all the clutter on the Internet and get real results quickly from social media?
How can authors, book marketers and writers of all types, take advantage of this explosion
that has opportunity written all over it?
The answer to these questions is:
Incorporating Social Media Marketing as another tool
in your Marketing Strategy Arsenal
You have spent a long time developing your message for your audience…its time to let more people know about what you have to say!
Create Buzz for your new books or sell more of your old titles.
Develop a community for those interested in reading your work.
You probably have a web site, blog, and maybe even a LinkedIn, profile. If you are on the leading edge, you are on Facebook, Twitter or maybe even have posted a video on YouTube. The question is, is all of this giving you the exposure to reach best-seller status? Are you actually being called by media for interviews and media appearances?
Does everyone that wants to read what you write know about you?
Are you an author or writer that wants to add a Social Media Marketing
component to your marketing?
Then this program is for you. (Note: it is not for everyone)
Social Media Marketing Certification/Educational Program for Authors
Current Class is Selling Out!
The next program will be starting soon. To ensure your spot for our next session fill in this form to be the first to be notified.
If you would like to leverage your passion, knowledge and desire to to help others while selling more books, and even making money at the ame time, then you are ready for this program.
This program is not for everyone.
If you do not have that passion or desire to make social media marketing one of your areas of expertise then this program is not for you. An author must take ownership for the marketing of their books. This program will accelerate that to a new level. Are you ready?
The Certified Social Media marketing Program for Authors is an intensive 12 week program designed to provide authors, writers and other marketers with the knowledge and marketing savvy to add to their marketing. This program builds on the skills you may already have and takes you to the next level by teaching you proven techniques to help you become a superb social media marketer and accomplished book seller.
Remember, you are striving to be on the “best-seller” list;
it’s not a best-writer list. Marketing sells books, not just the writing.
You need to be a part of the community, connecting, contributing and sharing and not just broadcasting about your book and writing. If you do this, the opportunities to introduce people to your book or writing will present themselves naturally. You have to listen and watch for them as part of the ongoing conversation. Social Media Marketing let’s this happen.
As a part of this educational process each participant will learn how to develop a plan of attack for their book / business. This includes writing and implementing their own marketing plan, developing marketing partners and applying the Social Media Marketing principles that they will learn and apply to their own situations.
Publishers are increasingly looking to leverage their authors’ own personal platform to market their books. With close to 500,000 books published each year, it is harder to make an impact without an organized marketing approach and national platform strategy. Publishers know this; authors attempt to know this.
Learn best practices in social media and how other book authors learn to use this medium to increase book sales and exposure of their work.
REGISTRATION IS NOW OPEN!
Seats are limited but they are currently available. Sign up below!
Click here for a sample of the Certified Social Media
program!
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Course Outline:
Module One – Laying the Groundwork For Social Media Marketing for Authors
Week 1: Getting Started in Social Media Marketing
Week 2: Online Marketing in a Web 2.0 World
Week 3: Social Media Marketing Examples - Authors
Week 4: Being a Thought Leader in Social Media Marketing
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Module Two – Understanding the Components of Social Media Marketing
Week 5: Blogging
Week 6: Social Networking – Linked In
Week 7: Twitter
Week 8: Facebook
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Module Three – Developing Strategies, Planning and Packaging Your Offering
Week 9: Branding
Week 10: A Total Integrated Book Marketing Approach
Week 11: Social Media Marketing Review – Other Topics
Week 12: What Next in Social Media Marketing – Hot Trends
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Our Intensive Certified Social Media Marketing for Authors
12 Week Training Program will:
- Provide you the knowledge to assist and use social media marketing with reader relationships and engagement.
- Provide the information related to offering the real value of interactions with other like and passionate people interested in your work.
The media world is changing and so should your response and strategies.
Here are just a few of the hundreds of things you will learn in this certification process:
• The art of building conversations
• How to grow communities online
• Customized campaign development because no single solution fits every author’s need
• Having direct conversations with customers and readers online
• Helping you understand and ultimately use social media tools and technology
• Helping you change culture to experience a mindset shift and how technology and social media can facilitate that shift
• Web participation
“Social Media Marketing provides authors an equalizer that demonstrates subject matter expertise to compete head to head with
other authors and competing media.”
• Building better relationships with a community
• Turning interested readers into fans which drive repeat purchasess and referrals for your books
• The Introduction of brands, branding and identity
• The importance of increased loyalty and a fan base for your writing
• Bringing the one thing that’s interesting about a brand/identity/title or book to life through social media marketing
• The in’s and out’s of humanizing a brand and a firm’s identity
• Making social media a part of an integrated marketing campaign
• How to be in the “conversation” with social media marketing
• Helping authors and wriers understand how social media marketing is more cost effective than other types of marketing especially when budgets are limited
• Why it might be worth considering outsourcing social media marketing to a specialist, expert, consultant or coach
• How to get people talking about a book, title or author
Our Intensive Certified Social Media for Authors
12 Week Certification Program includes:
12 One Hour High-Impact Interactive Tele-classes
An intensive, content-rich training manual
Links and Resources worth thousands
A Web-based Interactive Discussion Forum
All Classes Are Recorded And are available for your review shortly after each session.
All sessions are focused to help you learn and implement
the principles of Social Media Marketing.
“Online markets…networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter and more demanding of qualities missing from most business organizations.”
-The Cluetrain Manifesto, Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Perseus Books © 2000 |
Social Media Marketing is an effective way to grow an authors presence while having direct conversations with interested readers, online. Knowing how to leverage social media into an online marketing strategy is becoming more and more a vital piece to a successful author striving for and maintaining best-seller status.
You will learn more about using online social media tools available to spread the word much like PR does for traditional media to pick up steam for authors and their titles.
The Certified Social Media Program for Authors will be taught in a group tele-class format.
Each session will incorporate a combination of rich content and interactivity designed to help you sharpen your skills and fully integrate the theory and practice of Social Media Marketing.
In addition you will be engaging other Social Marketing Enthusiasts, Marketers, Authors, Writers and other Experts.
(For the next session)
Classes Meet Every Thursday for 12 Weeks from 7-8pm EST*
*Time is subject to change once a survey of a full class is done
1. To Register- full payment

($1495.00)
(Get in Now! This is special offer pricing for a limited time only - the next session price is $1995.00)

2. To Register for Payment Plan

(3 payments of $549.00)
Your credit card statement will show that your payment was processed by
Market For Profits, an Al Lautenslager company.
A limited number of partial scholarships are available. Contact Al.
email al@certifiedsocialmedia.com with questions or for more information.
al @ certifiedsocialmedia.com
@certifiedsoc
@GMarketingGuy
Authors know they have to reach the right people to sell books. Authors know they aren’t writing books that appeal to everyone. They just want to appeal to as many people that are interested in what they have to say. This is a fundamental key to great social media marketing. When you take the focus off a “how many people you reach” and concentrate on “who are the interested people and how many of them can we reach”, social media will work. Authors get this. Social media lets an author find and be found by those interested people.
The very things authors create happen to be what their audience is interested in. The audience doesn’t mind spending money to support the author. With this support an author can then create more valuable and interesting content. For an author with great content, this represents a cycle for success.
*If you find it impossible to attend the scheduled group meetings, we have limited openings for Individual Certification training with Al Lautenslager scheduled by appointment

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