Social Media Marketing Education & Optional Certification
Learn How Social Media Marketing Can Grow Your Business & Career!
Social media is the fastest growing and
most influential sector of the Internet.
Social Media Marketing is changing the way we communicate
with customers and prospects.
How can a business or organization cut through all the clutter on the Internet and get real results quickly from social media?
How can you network more effectively, fill your sales funnel, develop
meaningful relationships and build custmer loyalty?
How can you improve your opportunities for career advancement?
How can businesses, organizations and sales and marketing professionals take advantage
of this explosion that has opportunity
written all over it?
The answer to these questions is:
Developing the skills and expertise in Social Media Marketing by becoming a
Certified Social Media Marketing Expert
Are you looking for ways to increase revenue and retain customers and want to add a Social Media Marketing component to your marketing mix or talent portfolio?
This program is for you! (It's not for everyone)

Now is the time to develop conversations and techniques that improve your marketing and income stream. We'll teach you how to use Twitter, Facebook, blogs, LinkedIn, YouTube or dozens of other social media applications to achieve your goals and much much more!.
Our Next Class Begins Soon!
To ensure your spot for our next session fill in this form
to be the first to be notified. We will send you information
that you can use to begin defining your social media success strategy!
You'll receive access to several call highlights and 2 class Resource Guides! Including:
- Introduction to Social Media Resource Guide. What is Social Media and can it help your business or organization?
- Twitter Tips & Tricks. Improve your networking, increase sales and boost customer loyalty!
- Social Media Strategy Resource Guide. Learn how to begin developing your Social Media Strategy!
- LinkedIn to Increased Sales and Career Opportunities!
REGISTRATION IS NOW OPEN!
Seats are limited but they are currently available. Sign up below!
If you would like to leverage your passion, knowledge and desire to market your business or organization or to help others while making money at the same time then you are ready for this program.
This program is not for everyone.
If you do not have that passion or desire to make social media marketing one of your areas of expertise then this program is not for you. It represents a special group of passionate marketers. Are you ready?
The Certified Social Media program led by best-selling author, in-demand public speaker and marketing coach and consultant, Al Lautenslager. It is an intensive 12 week program designed to provide sales & development pros, marketers, coaches or consultants with the knowledge and marketing savvy to add to suceed in a Web 2.0 environment.
This program builds on the skills you may already have and takes you to the next level by teaching you proven techniques to help you become a superb social media marketer.
Become a Certified Social Media Marketing Expert
Take Advantage of the Optional Certification at No Extra Cost
The certification process requires each participant to develop a plan of attack for their business or organization and how to integrate Social Media Marketing with your current marketing. This includes writing and implementing your own social media marketing plan, selecting the appropriate social media tools for each individual campaign, developing marketing partners and applying the Social Media Marketing principles that will help you meet your goals.
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Course Outline:
Module One – Laying the Groundwork For Social Media Marketing
Week 1: Getting Started in Social Media Marketing: Platforms, Listening and Engaging
Week 2: Online Marketing in a Web 2.0 World: Objectives, Examples and outcomes
Week 3: Selling Social Media Marketing: What's important
Week 4: Being a Consultant or Coach
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Module Two – Understanding the Components of Social Media Marketing
Week 5: Blogging
Week 6: Linked In
Week 7: Twitter
Week 8: Facebook
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Module Three – Developing Strategies, Planning and Packaging Your Offering
Week 9: Social Media Business and Organization Strategies and Plan Development
Week 10: Social Media Marketing Consulting Offerings & Community Management Within an Organization
Week 11: Social Media Marketing Review – Other Topics
Week 12: What Next in Social Media Marketing – Hot Trends
Our Intensive 12 Week Training Program Will:
• Provide you the knowledge to assist and use social media marketing with customer relationships and engagement
• Provide the information related to offering the real value of interactions with passionate people who represent a brand/company
The media world is changing and so should your response. Here are just a few of
the hundreds of things you will learn in this certification program:
• The art of building conversations
• How to participate and grow communities online
• Customized campaign development because no single solution fits every company’s need
• Helping businesses understand and ultimately use social media tools and technology
• Helping businesses and organizations change culture to experience a mindset shift and how technology and social media can facilitate that shift
• Developing a strategy (that your competitors will envy)
“Social Media Marketing provides businesses and organizations
an equalizer
that demonstrates subject matter expertise
to compete head to head
with
larger organizations.”
• Turning customers into fans which creates buzz and drives repeat purchases
• Listening to the marketplace to refine your offer and improve customer service
• Making social media a part of an integrated marketing campaign
• How to be in the “conversation” with social media marketing
• Helping businesses and organizations understand how social media marketing is more cost effective than other types of marketing especially when budgets are getting cut
• Why it might be important to outsource social media marketing to a specialist, expert, consultant, coach or community manager
• How to effectively connecting brands to consumers
• How to get people talking about a business, organization or brand. (Buzz!)
Our Intensive 12 Week Certification Program includes:
12 One Hour High-Impact Interactive Teleclasses + 1 bonus session
Intensive, content rich training manuals
Links and Resources worth thousands
A Web-based Interactive Discussion Forum
- All Classes are recorded and are available for your review shortly after each session. Listen as often as you like for the next year. Download them to your iPod.
- Share ideas and resources with fellow students and trainers in our private forum.
- All sessions are focused to help you learn, coach and implement the principles of Social Media Marketing.
“Online markets…networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter and more demanding of qualities missing from most business organizations.”
-The Cluetrain Manifesto, Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Perseus Books © 2000 |
Social Media Marketing is an effective way to grow a company or organization presence while having direct conversations with customers and prospects online. Knowing how to leverage social media into an online marketing strategy is becoming more and more a vital piece to a successful business and a thriving organization.
You are in a position to develop a variety of initiatives incorporating Social Media Marketing for your own company and organization. With your certification, you will be in a position to provide specific strategies, consult on current or new opportunities and help train your clients on the many social media activities that allow them to communicate within their respective communities.
The job of the Social Media Marketing consultant or specialist entails using online social media tools available to spread the word much like PR does for traditional media to pick up steam for the brands they represent. This program will make that happen!
This program represents an organized and collaborative approach to Social Media Marketing. Some will sign up for this for the educational component and are not interested in extending into a certification. A certification is awarded only after demonstration of the knowledge gained by final examination and development of a case study and personal plan development and is optional. Those choosing not to participate in the final and case study will not be awarded the certification but will be awarded a certificate of completion.
| International Coach Federation Membership
By maintaining membership in the International Coach Federation, coaches and coaching companies like Certified Social Media are part of an influential voice that is shaping the future of coaching around the globe.
Coaching Code of Ethics
Certified Social Media subscribes and practices according to The International Coach Federation CODE OF ETHICS as approved by the ICF Board of Directors.
Coaching Core Competencies and Credentialing
The eleven core coaching competencies were developed to support greater understanding about the skills and approaches used within today's coaching profession as defined by the ICF.
These are the same competencies used as the foundation
for the ICF Credentialing process.
Al Lautenslager is the CEO of Certified Social Media. Al is a Certified Guerrilla Marketing Coach and has gone through the Certified Social Media program. He has led coach certification programs and continues to use coaching as an integral part of his total business model. |
The Certified Social Media Program will be taught in a group teleclass format.
Each session will incorporate a combination of rich content and interactivity designed to help you sharpen your skills and fully integrate the theory and practice of Social Media Marketing.
In addition you will be engaging other Social Marketing Coaches, Consultants, Experts and passionate marketers. This can be as valuable as the certification.
Register
for our next session now!
Our next class begins soon!
Our next class will meet 12 times in 12 Weeks

($1495.00)
Get in Now! This is special offer pricing for a limited time only!
The next session price is $1995.00


(3 payments of $549.00)
Your credit card statement will show that your payment was processed by
Market For Profits, an Al Lautenslager company.
al @ certifiedsocialmedia.com
@GMarketingGuy
*If you find it impossible to attend the scheduled group meetings, we have limited openings for Individual Certification training with Al Lautenslager scheduled by appointment

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